"Yes, Apple do a little more than Visa/MC in this scenario."
Their justification is that this is cheaper than the typical 50% discount from cover on print materials. This appeals to the suckers' print-oriented worldview and leaves out basic business concepts like "marginal cost approaching zero".
Steve is playing the publishers, Amazon and pretty much all the vendors for suckers here.
We have an iPad app for our flagship publication, which has a print circulation of 105,000 and an online paid userbase that's even larger. After two months, the iPad app has a paid userbase in the double digits. The internal justification is the barrowload of bollocks Steve sells around the idea. As far as I can tell the real justification is iPads for the executive suite paid for by the business.
(no subject)
Date: 2011-04-16 10:22 am (UTC)Their justification is that this is cheaper than the typical 50% discount from cover on print materials. This appeals to the suckers' print-oriented worldview and leaves out basic business concepts like "marginal cost approaching zero".
Steve is playing the publishers, Amazon and pretty much all the vendors for suckers here.
We have an iPad app for our flagship publication, which has a print circulation of 105,000 and an online paid userbase that's even larger. After two months, the iPad app has a paid userbase in the double digits. The internal justification is the barrowload of bollocks Steve sells around the idea. As far as I can tell the real justification is iPads for the executive suite paid for by the business.